Saturday, December 30, 2006

First not so Great Western Livery

First, let me thank NERDS who post with such unbridled enthusiasm subject material such as First Great Western's new livery photos. Without them, I would have actually needed to do some work finding this:

It's a "what were they thinking" moment if ever there was one.

Minimalist, snappy, and stylish as it may be, to me the harmonious, paralleled lines suddenly parting ways seem to represent a severe derailment. You might have thought, given this country's public transport safety record over the last decade, that more thought might have gone into this new corporate identity. Happy New Year............


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